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The Ask:
Create merchandise centered around the client's poetry. Focusing on thought-provoking lines, high-impact imagery, and simple execution.
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Making sure we keep costs low in terms of printing and processes.
The Work:
With such a prolific artist, it took time to boil down the most important lines to her.
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With the selected lines the drafts above were crafted, I wanted the poetry to speak for itself and be able to bounce off of the art, not be overtaken.
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Thin, black lines based on caligraphy each design builds upon the written word instead of suffocating it. Using earth-toned garments gives us all the high-impact color we need.
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I took inspiration from her home country of Malawi, furniture from her family, and the energy she gives off.










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